by Arman Assadi
Copywriting Framework
10-Step
Call out your audience. Identify their core problems and show them you understand. Show them how you're going to solve their problems.
GRAB THEIR ATTENTION
01
PROBLEM SETUP + PROVIDE SOLUTION
TELL YOUR STORY
SHOW EMPATHY
SHOW THE EASE OF USE
about why you created your solution, talk about the pain you've been through, etc.
write in the voice of someone that is in their shoes, acknowledge their problems and pains.
of your product/service, keep it clear and simple.
02
SHOW RESULTS & DETAIL THE BENEFITS
03
"If you do this, you'll see X result in no time"
"Imagine where you'll be..." (fill in the blank)
"In 5 years, imagine where you'll be..."
(make it personal)
Lay out your benefits, expand upon them and add more meat. This should be the meatiest part of your write-up.
SHOW THE SPEED OF THE RESULT
SHOW THE BENEFITS
DETAIL THE BENEFITS
FUTURE CAST
CREDENTIALS & SOCIAL PROOF
CREDENTIALS
CREDIBILITY
SOCIAL PROOF
Affiliations, awards, licenses, influencers, etc.
Official studies/research, backers, team, stats, etc.
Testimonials, case studies, pull-quotes, reviews, etc.
04
MAKE YOUR OFFER
PRESENT IT LIKE AN INVITATION
YOU'RE DOING THEM A FAVOR
Use the "take it or leave it" angle. Disqualify people who aren't interested and show them you're serious
Go for this angle. "After everything I've done (credentials and social proof), I'm offering a solution to your problems."
05
ADD BONUSES & STACK THE VALUE
06
Bonuses should make sense and are directly correlated to your main offer.
Mention the sub-components of your offer, add the actual value of each, and stack all the values of your components.
KEEP IT SIMPLE AND RELEVANT TO YOUR MAIN OFFER.
MENTION EVERY COMPONENT OF YOUR OFFER
Explore the angle by telling a story.
REVEAL YOUR PRICE
07
Come up with something creative and honest which shows you care for your customers, like you're doing them a favor. Create exclusivity, make them feel special.
INJECT SCARCITY
URGENCY
SCARCITY
To create urgency when the offer is closed. "Price will go up after X date"
The availability of a product/service is limited. "Limited space or seats or time." "Only accepting X beta testers."
08
GIVE A GUARANTEE
09
To remove any form of risks, objections, or fear from the mind of customers and make it super easy for them to make a decision to buy.
Call out any fears/objections they might have at this stage in the sales process. Position your guarantee around these.
If for any reason you're not satisfied with your purchase after [guarantee period], send us an email and we'll refund you 100%.
WHAT DOES A GUARANTEE ACCOMPLISH?
HOW DO YOU DO THIS?
EXAMPLES
#1 re-summarize everything in your offer
FINAL CALL TO ACTION
10
- Key benefits
- Actual prize
- Element of urgency and scarcity
- Guarantee
- How they're going to get results
- Instill the future vision again
#2 FOLLOW THIS FORMULA
FINAL CALL TO ACTION
10
"If you want to do X [desired outcome],
and achieve Y [list out benefits],
then you need to [action] before it runs out."
#3 THE CTA BUTTON
FINAL CALL TO ACTION
10
Switch to the first person for your call to action button.
- Enroll
- Sign me up
- I want this now
- Start my coaching now
"I want to___" [click button]
10-Step Copywriting Framework by Arman AsSADI
Which step do you find most helpful?
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